Privacy Policy

1. Information We Collect

We collect personal information when you make a reservation, contact us, or interact with our website. The categories of information we may collect include:

• Identity & contact information — your name, email address, and phone number, provided when you book or reach out to us.
• Payment information — credit or debit card details collected and processed securely by our third-party booking platform (Bookeo) and its payment processor. We do not store full card numbers on our own systems.
• Booking details — the room(s) you selected, date and time of your visit, group size, and any special requests you submit.
• Communications — messages you send us by email or phone, including customer service inquiries.
• Technical data — IP address, browser type, device type, pages visited, and referring URLs collected automatically when you browse our site.

2. How We Use Your Information

We use the information we collect for the following purposes:

• Processing and managing your booking reservations and related payments.
• Sending booking confirmations, reminders, and post-visit follow-ups.
• Responding to your customer service questions and requests.
• Sending occasional promotional emails about special offers or events (you may opt out at any time).
• Improving our website, services, and customer experience.
• Complying with legal obligations and protecting our legal rights.

3. Third-Party Services

We rely on trusted third-party providers to operate our business. These providers may receive or process your personal data on our behalf:

• Bookeo — our online booking platform. Bookeo collects and processes your reservation and payment data in accordance with Bookeo's Privacy Policy.
• Payment processors — Bookeo uses PCI-compliant payment processors to handle card transactions. We do not receive or store raw card data.
• Email service providers — used to send transactional and marketing emails.
• Analytics tools — we may use services such as Google Analytics to understand how visitors interact with our site. These tools may set cookies or similar tracking technologies.

We do not sell your personal information to third parties for their independent marketing purposes.

4. Cookies & Tracking Technologies

Our website may use cookies and similar tracking technologies to enhance your browsing experience, remember preferences, and collect analytics data. These may include:

• Essential cookies — required for the site and booking widget to function correctly.
• Analytics cookies — help us understand traffic patterns and improve site content.
• Third-party cookies — set by Bookeo or other embedded services.

You can control or disable cookies through your browser settings. Note that disabling certain cookies may affect the functionality of the booking widget.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, including maintaining booking records, resolving disputes, and complying with applicable laws. When data is no longer needed, we dispose of it securely.

6. Data Security

We take reasonable administrative, technical, and physical measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. Payment data is handled exclusively by PCI DSS-compliant processors. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

7. Children's Privacy

Our website is not directed at children under 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently received information from a child under 13, please contact us so we can promptly delete it.

8. Your Rights & Choices

Depending on your location, you may have certain rights regarding your personal information, including:

• The right to know what personal information we hold about you.
• The right to request correction of inaccurate information.
• The right to request deletion of your personal information, subject to certain exceptions.
• The right to opt out of marketing emails by clicking the unsubscribe link in any email we send.

Utah consumers may also be aware of rights under the Utah Consumer Privacy Act (UCPA). To exercise any of these rights or submit a data request, please contact us using the information below.

9. Links to Other Websites

Our site may contain links to external websites, including social media platforms and Bookeo. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies before providing any personal information.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will post the updated policy on this page with a revised "Last updated" date. Your continued use of our services after any changes constitutes your acceptance of the updated policy.

11. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact us:

• Business: The Escape Key – Provo
• Address: 225 North University Ave, Provo, UT 84601
• Email: provo@theescapekey.us
• Phone: 385-236-3409